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China, Japan and South Korea are relatively new markets for the Bulgarian wine industry. EU-funded Projects like Enjoy, it’s from Europe! aim to promote high-quality wines regions with Protected Geographical Indication(PGI). 

Numbers show that the COVID-19 pandemic outbreak significantly influenced the export numbers in China and South Korea, while Japan had almost the same level of import of Bulgarian wines. With the aid of EU funding for promotion and positioning of Thracian Lowlands wine in Eastern Asian markets, we are eager to see the results of joint efforts in the upcoming years!

Keep updated on our website for all events and related content.

Cheers and Enjoy – it’s from Europe!

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The content of this promotion campaign represents the views of the author only and is his/her sole responsibility. The European Commission and the European Research Executive Agency (REA) do not accept any responsibility for any use that may be made of the information it contains.

 

 

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